KKV

KKV is the first curated lifestyle collection brand launched by KK Group, and has become one of the most popular sub-anchor tenants in shopping centers today.

The first store officially opened on May 1, 2019. To date, KKV has expanded to over 680 stores, primarily located in shopping centers across major cities in China and overseas.

KKV champions the concept of “100 lifestyles,” presenting a trendy and refined brand image through a rich and diverse product mix. The brand brings together global food, fashion beauty, everyday essentials, trendy toys, quality homeware, artful stationery, pet supplies, and soothing fragrances—offering both established international labels and trendy Chinese brands. KKV aims to deliver a vibrant and youthful shopping experience, while promoting a trendy and stylish way of life.